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About Us

About Us

Man What A Fuss, Melbourne’s first total image centre for men was founded and created in May 1998.

The concept of men’s grooming prior to this date was minimal to say the least, and any genuine effort taken in one’s appearance wasn’t exactly considered “manly”.

But, the thinkers behind MWAF thought this had to be rectified.

So, why weren’t guy’s taking care of their appearance? Why were they still using soap on their skin and gel in their hair and walking around with side-parts, clothes that were all wrong for them and tufts of hair growing out of their ears?

And then, we realised why. They didn’t know. So we told them and we made it easy.

We created a place just for them, where they can go and be looked after by a team of highly skilled therapists who fuss over their every need.

No longer do men have to feel embarrassed about taking care of themselves.

We took the beauty out of therapy – and made it tough.

Check out the team!